Friday, 25 November 2011

CRASH 2 Web Video: TRANMAN (2011)

From July to the end of October this year I’ve been working on a 40 second web animation called TRANMAN (2011), which tells the story of a bleeding car crash victim, whose life is saved by a timely injection.

The web video was commissioned by Dr. Ian Roberts of the London School of Hygiene & Tropical Medicine to promote the results of the international clinical trial CRASH-2. The trial, coordinated by Dr. Roberts, compared 20,000 trauma patients at hospitals in 40 countries. The results showed that a prompt injection of a low cost drug called Tranexamic Acid (TXA) could reduce death by haemorrhage by 30%. Low profit drugs, such as TXA, do not receive big advertising budgets; Dr. Roberts therefore hoped a web video would help spread the word amongst Doctors.

Posted on YouTube in November 2011, TRANMAN has gained considerable viewing figures across the different language versions (Chinese, English, Japanese, Portuguese, Russian and Spanish). The enterprise also obtained significant press coverage, including articles in the New York Times, The Lancet and IMAGINE Animation Magazine. Altogether, the video transmission helped fuel fresh debate about the treatment, thus helping to influence an official marketing campaign from the manufacturer.

To find our more about the CRASH-2 Trial visit:

To view the press articles mentioned, follow this link:


  1. Thanks Ben! Funny I stumbled across one of your blogs the other day. Great work!